
• Our customers

Virtually
every company has data management problems today, be it in customer
data, revenue and sales data, or operations and production data.
Yet in today’s market place, there are few clear partners
to help when it comes to data projects: both at the strategy and
implementation levels.
In
fact, ISS is the go-to partner when it comes to high-end data
management technologies and strategy formulation. The details
are what matters when it comes to building the proper data infrastructure
to drive value into the business.
Our
clients span the range of enterprises from those who have built
a substantial data infrastructure to those who are in the process
of building a data infrastructure. The left margin shows just
some of the firms currently using the ISS’s solutions. Our
clients typically fall in one of the following categories :
• Clients who have built a working data warehousing infrastructure
and need to enhance it with data mining capabilities to derive
new revenue streams, predict customer behaviour, forecast market
trends, detect anomalies (such as fraud, abuse, or lost revenue
opportunities), cross-sell and up-sell to existing customers…
ISS can implement the state-of-the-art BI solution with advanced
techniques and capabilities.
• Clients who are planning to or are in the process of building
a data warehousing and BI infrastructure and need assistance in
reviewing or building their system. ISS can assist with proven
systems methodology and practical design experience. We have retrofitted
data legacy warehouse systems with solutions that brought life
to data and dollars to the bottom line.
A
widely proven platform, tuned to your business
ISS
adopted a generic approach in order to suit a wide range of business
sectors. ISS products are currently used by major players in :
• Telecommunication sector
• Disintermediated markets
• Universities
• Financial services firms
• Retailers
However,
specific business requirements vary from one sector to another
; in order to provide specific services and match specific sector’s
needs, ISS is organized around market verticals (i.e. sectors).
Our teams specialize in specific business problems within specific
verticals, allowing us to partner with our clients to solve business
problems using sophisticated strategies tuned to the details of
that area of specialty. Each vertical has an independent data
model for the warehouse. ISS spends 18 to 24 months developing
this data model.
Telecommunications
Providers, especially Wireless Carriers : ISS has
built solutions for this area of expertise including:
• Churn prediction and customer profiling
• Loyalty program score cards
• Lifetime value scoring and targeted customer retention and
management techniques
• Marketing program assessment and ROI analytics
• Cost modeling and customer profitability analysis
• Market segmentation and individual customer targeting
• Credit-risk assessment and prediction
• Targeted marketing and cross-sell, up-sell and equipment
upgrade program optimization
• Revenue assurance
Disintermediated
Markets, markets where the manufacturer does not
interact with the consumer directly. In addition to automobile
manufacturers, this segment includes software manufacturers, electronic
games, consumer electronic device manufacturers, and consumer
packaged goods (CPG) producers. A fundamental understanding of
the market, the trends, the moods, and the changing consumer tastes
and preferences are fundamental to competitive success.
University
Institutions, Private and Public Sectors : this
segment is characterized by high growth rates and emerging technologies
management difficulties. The major issues here are to bring meaningful
analytics to a University Administrator’s desktop for instant
decision making capabilities and to provide a complete data model
covering higher educational.
Financial
Services Firms, especially Banks and Credit Card
Providers : this segment is characterized by an especially difficult
market modeling and individual customer profiling and marketing.
Increasing share of wallet, the portion of a customer’s
funds or transactions that are handled by the financial institution
is the key to maximizing profitability and increasing revenue.
Other problems in this sector include fraud detection, account
upgrade programs, loyalty programs, and specialized services.
Retailers,
especially large retail chains and e-commerce retailers : this
sector is characterized by a fiercely competitive environment
and tremendous cost pressure especially on marketing resources.
The keys to success are heavily dependent on increasing average
basket size per consumer, cross-selling existing consumers, smart
and targeted use of direct marketing resources, and implementing
programs to foster customer loyalty and increase mindshare.