ISS is focused on a very large and growing opportunity to help organizations create, mine and act on sophisticated customer intelligence systems.

Questions we will help you answer include:
- Who are my best customers? Who are my most profitable customers? Which customers will become more profitable in 3 to 6 months? Who are the customers most at risk of leaving my business?
- Do I know what my best customers care about? What is the next best offer to each individual customer?
- How can my data influence my revenues? How do I improve my bottom line by garnering the right relationship with the right customers?
- How do I optimize business operations based on data?
- How do I increase customer retention based on data?
- How do I best utilize enterprise data assets to spot new opportunities:

• Cross-sell to existing customers, keep customers loyal

• Grow new markets, gain market share from competitors

• Detect and avoid problems such as fraud, abuse, and others problems

• Optimize incentives, special offers, other customer retention and marketing resources.

Most importantly, ISS does not just help you answer these questions, we help you act on the insights you gain by integrating BI and data mining solutions with your existing operational systems.

Verticals Markets for ISS
ISS is organized around market verticals. Our teams specialize in specific business problems within specific verticals, allowing us to partner with our clients to solve business problems using sophisticated strategies tuned to the details of that area of specialty…

Our areas of specialization include vertical markets in several sectors, including:
Disintermediated markets, These are markets where the manufacturer does not interact with the consumer directly, yet a fundamental understanding of the market, the trends, the moods, and the changing consumer tastes and preferences are fundamental to competitive success. Our customers in this area of specialty are large manufacturers who sell products through a large network of dealers or distributors. In addition to automobile manufacturers, this segment includes software manufacturers, electronic games, consumer electronic device manufacturers, and consumer packaged goods (CPG) producers.

We have built solutions in this segment to perform:
• Market demand forecasting, down to “micro-market” segmentation and forecasting of sales, loyalty rates, and market share forecasting.

• Incentive effectiveness analysis, tracking , scoring of special marketing investment such as rebates, financing offers, and other incentives to dealers, agents, or distributors.

• Market segmentation and precise targeting to the segment and the individual as appropriate.

• Optimizing on-line interaction systems, tracking and understanding the on-line consumer behavior to predict market trends off-line.

• Sales prediction by individual item model tailored to each individual “micro-market” and accounting for general market trend information including a modeling of changing consumer trends.

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